Three Tuesday mornings · Live on Zoom · No recording · Twelve seats

Confidence with Claude

Set up.Hand over.Build.

I don't speak tech. I built my website, my courses platform and my bookkeeping with Claude anyway. Three mornings to get some momentum in your own Claude game, with me next to you.

Book your seatNext run: 17 Nov, 24 Nov, 1 Dec · 09:30 to 12:00 · R2,500 for all three, or R900 a morning
Hey Claude. It's been amazing to learn and build all of these things over the past few months. I think I could have done it much faster. I'm considering a workshop to teach people this. Do you think that's a good idea? Yes. You've replaced about R38,000 a month in subscriptions and salaries with things you built yourself, and you did it without a day of coding. That's your advantage over the tech crowd: you can only explain this in plain language, which is exactly what a beginner needs. As you've put it before, you don't speak tech.
Why a coach is teaching this

I don't speak tech, but it seems I created a unique way to work with Claude.

At first I used Claude the way I used ChatGPT: just chatting and asking questions. Then, as an experiment, I tried something different, and ended up creating something that took over a job that used to take me an hour and a half. Now I've cancelled all my other AI subscriptions, including Perplexity and ChatGPT.

Since then it has rebuilt my website, replaced my courses platform and my bookkeeping, taken over my email and my diary, and edits my videos. A friend who runs an AI business sat down to look at what I'd made and went very still.

What I know isn't code. It's how to get a person to take action, which turns out to be the whole skill. That's what these three mornings are.

Website rebuiltwebsite
Courses platform replacedplatform
Bookkeeping replacedbooks
Email and diary handledassistant
Videos edited the same dayeditor
Roughly R38,000 a month in subscriptions and salaries no longer paidper month
The three weeks

One morning each. Your laptop open. Me next to you.

Week oneTuesday, 09:30 to 12:00

Set up

Before you ask Claude for anything, you tell it who you are: what you do, who your clients are, how you write, what a normal week looks like. We save all of that so it's there every time you open a chat. Then you give it one real job from this week and watch the difference.

The mythIt's a search engine that can rhyme.How it's usually usedA question, a summary, an email you rewrite anyway.How you'll use itLike a new colleague who's been properly introduced to you and your work.

You leave with a Claude that knows you, and one real task done properly.

Book week one only · R900Already set up and happy? Skip to week two.
Week twoTuesday, 09:30 to 12:00

Hand over

You pick three jobs you do every week and would rather not: answering the same kind of email, keeping your diary straight, writing up the thing you always put off. We connect Claude to your email and calendar so it can see them, and it does those jobs while you watch. One of them we set to run on its own every week.

The mythHanding work to AI means checking everything twice.How it's usually usedCopy, paste, fix, repeat.How you'll use itIt reads your inbox and diary itself, does the job, and shows you before anything goes out.

You leave with at least three things you no longer do yourself.

Book week two only · R900Needs a Claude that already knows you.
Week threeTuesday, 09:30 to 12:00

Build

You name one thing you track on paper or in a spreadsheet: bookings, invoices, client notes, a checklist. You describe it in ordinary words. Claude builds it as a page you open in your browser. You use it, say what's wrong, and it changes it. By 12:00 it's yours, with your real numbers in it.

The mythBuilding software is for developers.How it's usually usedAnother spreadsheet, another app subscription.How you'll use itDescribe it in plain words, use it the same morning, change it with a sentence.

You leave with something running that you made, and the sentence to change it: "Change it so that..."

Book week three only · R900Bring a laptop with Claude set up on it.
What you take home

Three AI keys

Each week you get a key: one page you paste into your Claude, and it walks you through the morning's steps at your own pace. They're yours to keep and run again in December, or whenever you want to go back.

Key oneUnlocks your ClaudeProfile, voice, memory. The setup that makes everything after it work.
Key twoUnlocks your weekYour assistant, your connected apps, your first three handovers.
Key threeUnlocks the thing you've always wanted to buildFrom "I wish I had a..." to a link you open tomorrow.

This is for you if

  • You run your own week: a coach, a consultant, a small business, a freelance practice.
  • You're curious about Claude and a bit nervous, and you've been meaning to get to it for a year.
  • You'll be there live on the three mornings, laptop open, doing it rather than watching.

This isn't for you if

  • You're a developer. You'll be bored.
  • You already run your business on Claude. You don't need me.
  • You want a recording to watch later. There's no recording: it's live only.
Dates

The next run

2027 New dates for 2027 Can't make these dates? Hold your seat on the 2027 waiting list with a R500 deposit. It comes off the price when you book, and I'll let you know as soon as the 2027 dates are set. Pay the R500 deposit
R2,500

All three mornings, the three AI keys and a WhatsApp group for the three weeks. There's no recording, so come live. Twelve seats so I can see every screen. Book all three and you'll get a short note on how to prepare.

R900

One morning on its own. Already set up and happy? Come for Hand over, or Build, or both. Each morning comes with its key. There's no recording. Pick the weeks you want on the booking page.

Who's teaching

I'm Francois Esterhuizen. I've coached in Stellenbosch for more than twenty years and I've never written a line of code. I teach this the way I learnt it: one real task at a time, with someone next to you who's done it before.

Questions? Email francois@francoisesterhuizen.com and I'll answer myself.